Blogging Strategy 101 – Unsuccessful Blogs Ignore These 7 Things

Ensure your blog strategy stays ahead of the curve with these powerful and essential tips for blogging.

Matt By Matt
20 Min Read

An effective blogging strategy involves crafting engaging blog content that is essential for a blog’s success. You can draw readers to your site through captivating narratives and offer valuable insights that encourage them to return.

Ensure your blog strategy stays ahead of the curve – focus on enhancing your content and observe the transformative impact it can have.

Engaging your audience effectively requires a deep understanding of their interests and challenges. Your articles should deliver pertinent information, solutions, and perspectives that meet their needs.

Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.

Demand Metric

Crafting content that resonates with your audience demands a mix of creative flair and strategic thinking. This blend is essential for generating content that captures interest and fosters genuine interaction. Steer clear of mundane content by striving for clarity, appeal, and novelty in your creation.

For instance, your titles and opening sentences should grab attention and spark curiosity, motivating readers to delve deeper.

Additionally, the core of your content should be both informative and thoroughly researched, marrying storytelling with practical advice.

Incorporating appropriate and attractive visuals also boosts the overall engagement and memory retention of the content you present.

Key Takeaways

  • Engage your readers by aligning your content with their interests and providing valuable insights.
  • Craft impactful headlines and introductions to capture attention and encourage further reading.
  • Utilise visual elements and thoughtful formatting to enhance content readability and engagement.

1. Choose a Niche or Topic for Your Blog

Selecting a well-defined niche is crucial before diving into writing for your blog. This focus will shape your content strategy, help you address your target audience effectively, and solidify your brand’s presence in your chosen industry.

Conduct Audience Research

Effective blogging requires rigorous research to uncover what content resonates in the space, what ranks and what people are searching for.

Begin by analysing dominant topics within your areas of interest and consider how your blog can offer unique perspectives or solutions.

  1. Identify Your Target Audience: Start by defining who your ideal readers are. Consider demographics such as age, gender, occupation, interests, and other characteristics relevant to your blog’s niche. Identify Your Target Audience
  2. Analyse Competitors: Examine successful blogs within your niche to identify their winning strategies. Pay attention to the subjects they discuss, their style, and the ways they interact with their audience. This observation can offer valuable clues about what your target audience might look for or value. Analyse Competitors’ Blogs
  3. Keyword Research: Conduct keyword research to discover what potential readers are searching for online. This can help you identify content gaps you can fill and topics in demand. Keyword Research
  4. Surveys and Questionnaires: Create surveys or questionnaires to gather direct feedback from potential readers. Use social media, email lists, or online tools to distribute your surveys and collect data. Conduct Surveys
  5. Social Media Listening: Monitor social media platforms to see what topics your audience is discussing and what questions they’re asking. Join groups and forums related to your niche to gain deeper insights. Social Media Listening
  6. Use Analytics Tools: Utilise analytics tools to track and analyse your blog’s traffic. Look at metrics such as page views, bounce rate, and time spent on page to understand what content is engaging your audience. Use Analytics Tools
  7. Create Personas: Based on your research, create detailed personas of your typical readers. This will help you visualize your audience and tailor your content to their preferences and needs. Create Audience Personas

Identify Gaps in your Blogging Strategy

Grasping who your target audience is remains crucial. Identify their demographics, the obstacles they encounter, and the type of information they’re searching for.

By identifying gaps in the industry, you can customise your blog content to address the unsatisfied needs of your readers, thus establishing your blog as a key resource.

Content Gap Analysis: 4 Steps to Earn More Traffic and Trust


Define Your Brand and Blog Goals

Finally, take the time to define your brand and set clear objectives for your blog.

What is your blog’s mission – do you have a mission statement?

What do you wish to accomplish?

How do you want your audience to feel after reading your content?

These goals should guide your content creation, ensuring each post aligns with your brand’s overarching direction and ethos.

2. Craft Catchy Headlines and Introductions

Your blog’s success hinges on the strength of your headlines and introductions. Mastering these elements sets the stage for increased reader engagement and stronger content resonance.

Use Proven Formulas for Headlines

When crafting your headline, using proven structures can significantly enhance their attractiveness. Consider your headline a commitment to your audience; it must succinctly convey the benefits and value they’ll gain from reading your article.

Incorporating strategies like adding numbers or “How to” phrases can grab attention by establishing explicit expectations. For example, “5 Steps to Revolutionise Your Gardening Skills” employs a numerical list that’s easy for readers to follow and actionable.

Engaging your audience’s quest for knowledge with phrases like “The Secrets to…” can also boost curiosity and encourage more clicks.

Introducing a thought-provoking question in your headline can also pique interest and prompt contemplation.

The trick is to pose a question your target audience eagerly seeks answers to, as demonstrated in headlines like “Are You Making These Common Financial Mistakes?”

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The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

I highly recommend this book by Nicolas Cole. It’s a game-changer when it comes to understanding how to write effective and engaging headlines when writing online.

Incorporate a Hook in Your Introductions

Your blog post’s introduction should capture your reader’s attention and smoothly draw them into the rest of your content.

Design an opener that forms a connection right away—an initial statement that speaks directly to your readers, touching on their obstacles, fears, or goals.


A touch of humour can also captivate your audience, especially if it fits the tone and theme of your blog.

An amusing story or observation can create a welcoming atmosphere, motivating readers to keep exploring.

Employ bold claims or surprising truths that resonate with your reader’s curiosities to prompt them to act or think more deeply.

The strength of your introduction creates expectations for the rest of your piece, so kick off with a compelling hook that guarantees a thought-provoking and rewarding read.

3. Write High-Quality User-Focused Content with ROI

When developing high-quality content for your blog, it’s essential that every article is engaging and primarily aimed at delivering value to your readers.

The goal is to find a harmony between optimizing for search engines and focusing on the needs and interests of your audience.

Addressing the reader’s pain points demands a deep comprehension of your audience’s challenges and questions.

You start by engaging in thorough research, which allows you to craft content that resonates with your audience. For instance:

  • Key Questions: What are the main difficulties my readers face?
  • Solutions: How can my content offer tangible solutions or relief?

When you provide solutions to these problems through your content, your readers are more likely to see the value in your work and keep returning.

4. Incorporate SEO-Friendly Practices

Incorporating SEO-friendly techniques in your blogging strategy brings several significant advantages:

Enhanced Visibility: SEO elevates your blog’s position on search engine results pages (SERPs), boosting visibility and organic traffic from individuals searching for information about your articles.

Focused Traffic: Utilizing precise keywords and phrases sought by your target audience ensures the traffic to your blog is more engaged and interested in your offerings, enhancing interaction rates.

Cost-Effective Promotion: Organic search traffic, unlike paid ads, costs nothing. Investing effort into SEO can attract a steady stream of new readers to your blog without the need for continuous advertising spending.

Increased Credibility: Sites ranking high on search results pages are often viewed as more credible and trustworthy. SEO can elevate your blog’s status within your field.

Improved User Experience: SEO aims to satisfy not just search engines but also to enhance user experience. This includes optimising for mobile devices, quick loading times, and efficiently answering user inquiries.

Competitive Edge: Optimising your blog for search engines can give you a competitive advantage over others in your niche who might not leverage SEO, capturing a larger audience.

Sustained Results: Although SEO requires time and dedication, the benefits are lond lasting. Unlike paid advertising, which halts traffic once investment stops, a properly optimized blog post can attract visitors for an extended period.

SEO practices are vital for a blog’s development and longevity, ensuring content reaches the appropriate audience and achieves its intended effect.

SEO Technical Best Practices

To enhance your website’s ranking and visibility, here are ten essential SEO technical best practices:

  1. Conduct Keyword Research: Discover relevant keywords that your audience searches for. This aligns your content with search engine queries. Popular Tools: Tools like Ahrefs or SEMrush offer keyword performance and competition insights.
  2. Generate Quality Content: Create original, high-value content that engages and informs your audience, addressing their queries and needs.
  3. Optimize On-Page Elements: Utilize correct title tags, meta descriptions, headers, and image alt texts. Incorporate keywords smoothly into these areas.
  4. Ensure Mobile Responsiveness: A mobile-friendly website is crucial since search engines prioritize mobile usability in their rankings.
  5. Boost Page Load Speed: Optimize images, use browser caching, and reduce heavy script usage to enhance site speed, improving user experience and search rankings.
  6. Implement Internal Linking: Link your content internally to improve site navigation and distribute link equity across your website.
  7. Build Quality Backlinks: Earn backlinks from reputable sites to strengthen your site’s credibility and search ranking.
  8. Focus on User Experience (UX): Design an intuitive, well-structured website that’s easy to navigate, enhancing overall user satisfaction and engagement.
  9. Update Content Regularly: Keep your site fresh with new content to signal search engines that your website is active and relevant.
  10. Address Technical SEO: Ensure your site is technically optimized with an XML sitemap, schema markup, repaired broken links, and secured with HTTPS to aid search engines in crawling and indexing your site efficiently.

5. Use Images and Formatting for Better Readability

To captivate your audience, it’s essential to leverage visual content effectively and adopt a clear, organised blog structure. This approach not only enhances the aesthetics but also improves the overall readability of your posts.

Choose Relevant Visual Content

It’s crucial to integrate images and visuals that are directly linked to your written content.

Videos and infographics can serve as comprehensive visual summaries of your written insights, making complex information easier to digest.

Aim to provide high-quality visuals that reinforce your text and add value for your reader.

Optimise their file size to ensure fast loading times.

Implement a Structured Blog Structure

Your blog posts should follow a logical format with distinct sections split by subheadings using H2, H3, H4 or H5 heading tags.

This structure guides your readers through the content and makes it accessible for those who prefer to skim before they read in-depth.

Utilise bulleted lists to break down points and ensure that each section leads smoothly to the next, maintaining a seamless flow of information.

6. Win Reader Engagement and Interaction

To elevate your blog’s influence, fostering robust reader engagement and interaction is essential. This not only helps in building a loyal community but significantly amplifies the reach of your content.

Utilise Social Media Platforms

You can extend the conversation beyond your blog by leveraging social media platforms.

Create snippets of your blog posts to share on platforms like Facebook, Twitter, and Instagram, always providing a link back to your full post. Here’s how to enhance engagement:

  • Prompt responses: When your followers comment, respond promptly to foster a sense of community.
  • Shareable content: Create eye-catching images or intriguing quotes from your posts that encourage sharing.
  • Usage of hashtags: Employ relevant hashtags to increase the visibility of your posts to potential subscribers.

Offer Interactive Content and Polls

Integrating interactive content such as quizzes or polls into your blog can transform passive readers into active participants.

  • Quizzes: These can be related to the topic of your post or general interest questions that pique curiosity.
  • Polls: Use them to ask for opinions or feedback on your blog content, which can guide future topics.

Both tools should include a call to action, inviting comments and discussions, further increasing interaction.

7. Optimise Your Content Based on Engagement and Google Analytics

Improving your blog’s performance involves detailed analysis of engagement metrics and adjusting your content strategy based on those insights. Google Analytics offers comprehensive data to inform your content marketing decisions.

Analyse Engagement Metrics

Traffic Sources: Start with the ‘Acquisition’ section in Google Analytics to see where your traffic originates. Understanding whether your audience finds you through search engines, social media, direct visits, or referrals helps tailor your efforts to strengthen your most effective channels.

Visitor Behavior: Dive into the ‘Behavior’ metrics in Google Analytics to grasp how visitors interact with your site. Focus on key metrics such as:

  • Average time on page
  • Bounce rate
  • Pages per session

These metrics, along with direct engagement signals like comments, shares, and the duration visitors spend reading your content, offer valuable insights for optimizing your blog.

Refine Content Based on Insights

Content Adjustments: Use your engagement metrics to identify which topics and styles resonate most with your audience.

This is where the art of content marketing turns into science: iteratively adapt your content to increase relevance and engagement.

  • Conversions: Track conversions via predefined goals in Google Analytics to measure the effectiveness of your content in meeting your business objectives.
  • Whether your goal is to increase newsletter sign-ups or product sales, conversions are crucial metrics for evaluating success.

Frequently Asked Questions

In this section, you’ll find targeted advice to elevate your blogging game with strategies to craft compelling content.

How do I craft compelling content for my blog?

To craft compelling content for your blog, focus on addressing the concerns and interests of your audience. Incorporate original insights and a unique perspective to offer valuable information that resonates with your readers.

What strategies exist for enhancing blog post engagement?

Enhancing blog post engagement can be achieved by creating content that triggers discussions and sharing. Ask questions encouraging responses, and create easily shareable content on social media platforms.

In what ways can you make your blog content more appealing to readers?

Make your blog content more appealing by ensuring it is well-structured and easy to consume. Use headers, bullet points, and short paragraphs, and pair these with a conversational tone to keep the reader engaged.

What are effective methods for developing interesting blog topics?

Develop interesting blog topics by conducting thorough research on current trends and analysing what has worked well in the past. Stay abreast of news and discussions within your niche and listen to your audience’s queries to identify topics that spark interest.

How can visual elements be incorporated to create more engaging blog posts?

Incorporate visual elements such as relevant images, infographics, and videos to break up text, illustrate complex ideas, and provide your readers with a more immersive and interactive experience.

What are the key components of successful content creation for blogs?

Successful content creation hinges on understanding your audience. You must also produce well-researched and authentic content, and consistently deliver quality.
Additionally, focusing on good SEO practices and engaging storytelling can significantly boost your content’s impact.

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By Matt
I'm the Creative Director at Bona Parle. I'm also a freelance portrait and headshot photographer, award-winning filmmaker, film Colourist and a multi-award winning LGBTQ+ human rights campaigner. For part of my week I lead a successful UK-based charity that brings families closer to together.