How An Unknown Can Become A Respected Authority (in their Niche)

Struggling to get noticed and inspire change? Discover the secrets to rapidly building undeniable credibility and authority in your niche as a creator/influencer.

Matt By Matt
7 Min Read

You’ve got brilliant ideas, haven’t you? A powerful vision for making a real difference in your field or community. But here’s the harsh truth – people aren’t going to listen if they don’t take you seriously.

Sounds tough, but it’s just human nature.

We’re bombarded with noise and “expertise” from all angles. To capture attention and spark action, you need that crucial X-factor: credibility and authority.

What are those things?

Simply put, credibility means your audience trusts and believes what you say.

They know you genuinely understand the topic inside out, not just parroting surface-level fluff. And authority? That’s having tangible signals that reinforce you’re an expert worthy of respect.

Combine authentic credibility with evidence of authority, and suddenly, you’ve got people leaning in. They sense you’re the real deal. And they’ll keep returning for more of your insightful, quality content – hungry to learn, be inspired and maybe even join your mission.

Still feeling a bit sceptical?

Fair enough; these are admittedly big, fuzzy concepts. But stick with me because I’m going to break it all down using real-life examples you can apply to your own niche and platform, whether you’re an entrepreneur, creative, coach, or cause-driven changemaker.

Building Unstoppable Credibility

The core of credibility is expertise.

You need to deeply understand your topic through formal education, decades of experience, or straight-up obsessive self-study.

Take world-famous naturalist David Attenborough, for example, and his encyclopedic knowledge of plants and wildlife after exploring every continent. When he speaks, we trust his authority because we know he’s walked the walk and shared his knowledge publicly for decades.

For creators, influencers and the like, immersing yourself in your niche is job one. Read all the books and research. Take courses from proven experts. Heck, get out in the trenches and start a side business/passion project so you can experience the real-world application first-hand.

You’re not just accumulating knowledge, though—you’ve got to consistently display that expertise through your content and messaging. Don’t just rehash the basics.

Create in-depth guides, analyse advanced strategies, share hard-won lessons and unique insights, and showcase your credibility through the value you provide.


Let’s imagine you want to build credibility as a fitness expert. You could get personal training certifications, compete in bodybuilding shows as proof-of-concept for your methods, and launch a YouTube channel detailing your exact workout routines and meal plans for various goals.

Over months and years of this content grind, providing immense free value, you’d be seen as a go-to authority.

Human Connection is Key

But having surface-level credibility from knowledge and credentials isn’t enough anymore. You’ve got to pair that with authenticity—being vulnerable, admitting mistakes, and building real human connections with your audience.

Think about the creators, experts or leaders you personally admire and listen to. My guess is they come across as authentic, relatable human beings who openly share their struggles and imperfections, not just polished, pretentious self-help lecturers.

One public figure I follow – Mel Robbins – often discusses her battles with anxiety, burnout and feeling like an insecure imposter despite her huge success as one of the world’s most booked female public speakers.

It’s so refreshingly honest and down-to-earth. She gives advice from personal experience, from her less than glamourous panic attacks and overwhelming anxiety – something I’ve suffered with ever since my fiancé took his own life.

When you get authentic and form that human-to-human bond, fans can become superfans.

They’re not just motivated by your credibility and tactics but inspired by your genuine passion and mission. They see you as the full package— a real person with real vulnerabilities they get behind and support.

Solidifying Your Authority

The final piece for maximising influence and impact is solidifying your authority through improved signals and social proof. There are clear markers that make it undeniable you’re an expert worthy of attention.

Things like getting featured on authoritative platforms and publications as a contributor or guest. Having your content celebrated and linked to by other respected voices in your niche. Racking up glowing testimonials and case studies from customers or clients who’ve gotten amazing results.

You’ll also want to focus on optimising your own online presence and content for maximum visibility and reach. Make sure your website is a finely-tuned SEO machine so the right audiences can discover you effortlessly. Building up active followings across all relevant social media channels where your community engages.

These authority signals act as social proof that you can’t be ignored. They effectively “validate” your credibility with unbiased approval from other influential players. An ever-growing body of evidence screaming “Listen to this person!”

The Credibility-Authority Flywheel

At the end of the day, establishing rock-solid credibility and proving your authority is an ongoing pursuit and practice, not just a final destination to check off. But it’s a worthwhile investment that will pay dividends.

With authentic credibility, your audience will inherently trust and absorb your insights. Visible authority signals surrounding you reinforce their confidence in your expertise. And when you pair that trust and influence with a bold, inspirational mission, you’ll spark real change and impact.

It takes consistent effort, but isn’t that why you got into this as a creator, influencer or changemaker? To positively impact lives and communities in a big way?


Credibility and authority are the fuel for your rocket ship.

So study up and immerse yourself in your niche.

Create incredibly valuable content that showcases your knowledge (btw, did I mention Bona Parle is looking for guest contributors?).

Be honest and vulnerable to form real human connections.

Then, constantly reinforce your authority with smart positioning and promotion.

It’s the only way to ensure your voice isn’t drowned out in the noise.

The path to being heard, trusted and inspiring the change you wish to see.

Are you ready to establish your credibility and authority?

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By Matt
I'm the Creative Director at Bona Parle. I'm also a freelance portrait and headshot photographer, award-winning filmmaker, film Colourist and a multi-award winning LGBTQ+ human rights campaigner. For part of my week I lead a successful UK-based charity that brings families closer to together.