Why Earth Day 2024 Is the Ultimate Call-to-Action for Creators – Join the Movement

Earth Day is a powerful rallying cry for creators to unleash their innovative spirit in the fight for environmental sustainability. Discover how this global movement inspires impactful action and creativity in this compelling exploration.

Matt By Matt
5 Min Read

Yet another Earth Day is here. Brands are tweeting out their carefully curated “Go Green” campaigns. News outlets around the world covered the various events and activism happening globally.

But for many of you reading this — the creators, the influencers, the artists, the changemakers, the modern storytellers — Earth Day was just another Monday.

And that’s a problem.

You see, us creators like to think we’re “woke.”

That we’re educated on the major issues facing humanity.

That we use our platforms to uplift important causes and move conversations in a positive direction.

But when it comes to environmentalism and sustainability, the majority of us have dropped the ball. We’ve let corporations and mainstream media dictate the narrative around climate change, rather than using our own voices to rally people to action.

Ask yourself: when was the last time you saw a creator you follow use their platform to bring serious awareness to environmental issues?

When was the last time your favourite influencer collaborated with an eco-friendly brand or non-profit to inspire change?

When was the last time a changemaker in your network actually changed people’s minds and behaviours regarding humanity’s environmental footprint?

The truth? For most of us, it’s been a long, long time—if ever.

Earth Day shouldn’t be a single day where we share a few reminders on social media about reducing plastic waste or planting trees. It needs to be a rallying cry for our generation to finally start taking environmental impact as seriously as we take other major issues like human rights, animal welfare, or misinformation.

Because here’s the reality: the health of our planet impacts everything.

It doesn’t matter how many social justice causes we support if the planet becomes uninhabitable.

It doesn’t matter how much we try to reduce poverty or provide aid if climate change continues, making Earth less stable.


It doesn’t matter how much we fight disinformation campaigns if humanity is ultimately wiped out by our own environmental destruction.

Every year, 1 billion individuals across the globe are united and mobilised for the same cause – greater environmental awareness and climate action. 

Earth Day

The Clock is Ticking

Climate scientists have made it clear: we are rapidly approaching irreversible levels of damage.

And still, society at large treats this issue as anything but the crisis that it is.

That’s where we creators come in.

We are the cultural architects.

The ones who shape mindsets through the content we create and the trends we pioneer.

If anyone has the ability to elevate environmentalism into a top-tier priority for society, it’s us.

So this Earth Day, instead of doing the bare minimum with a photo dump on Instagram, let’s start getting serious.

Let’s collaborate with major environmental non-profits. Let’s start companies and invest in sustainability solutions.

Let’s make content that actually educates and inspires behavioural change around issues like reducing emissions, ocean pollution, deforestation, and sustainable food sources.

Because if not us, then who?

If not now, then when?

The planet is sending us an S.O.S. message. It’s time we finally answered the call.

The Real Meaning of Earth Day That Most People Miss

We all know what Earth Day represents – a day to appreciate our planet.


But for most, it’s become a token gesture rather than motivating real change.

How many actually make sustainable lifestyle changes after?

How many companies prioritise environmental costs the rest of the year?

How many quickly forget the lessons?

The true spirit of Earth Day is developing a mindset of stewardship – a genuine appreciation and desire to protect Earth’s finite resources, fragile ecosystems, and lasting beauty.

Not just on April 22nd, but every day.

This year, let’s not pay lip service. Let’s take it to heart. Commit to sustainable daily changes – drive less, consume less, waste less. Replace anger with responsibility and humble appreciation for our planet’s wonders.

The truth is, Earth Day should happen every single day. Our planet’s health is that important. As creators, changemakers, and storytellers, it’s our responsibility to elevate this crisis and inspire action through our platforms and voices.

For more information head over to the official Earth Day website.

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By Matt
I'm the Creative Director at Bona Parle. I'm also a freelance portrait and headshot photographer, award-winning filmmaker, film Colourist and a multi-award winning LGBTQ+ human rights campaigner. For part of my week I lead a successful UK-based charity that brings families closer to together.