The World Will End Without These 3 Types of People: Everything You Need to Know to Support Them

The end of the world is reality without these three types of person.

Matt By Matt
20 Min Read

The future of our planet is being shaped by individuals using their platforms for environmental and social reform.

The rise of digital platforms has magnified the voices of three powerful forces in society: influencers, activists, and changemakers.

Each is crucial in driving societal narratives, yet they navigate distinct pathways to inspire action and effect change.

These influencers, activists, and changemakers employ digital media to drive action on crucial issues like climate change. Their reach amplifies their message, crossing global barriers to inspire youth leadership in sustainability and conservation.

Key Takeaways

  • The success of influencers, activists, and changemakers are critical to the survival of our planet.
  • Change is what we make it.
  • We all hold the power to improve human rights, social justice and reduce environmental impact. Not doing so is your choice.

The Convergence of Voices for Change

Although their roles differ, their mission is often unified: advocating for a sustainable future by spotlighting today’s critical environmental and human rights challenges. This goal alignment fosters a collaborative push towards raising consciousness and inciting action among broader audiences.

The Difference Between Activists and Changemakers

Activists rally support for immediate policy shifts, while changemakers aim at systemic, enduring solutions. Beyond awareness, their strategies often include impactful storytelling to motivate real-world engagement and drive collective action towards sustainability.

Amplifying the Call for Action

Digital platforms continue to expand the influence and reach of those committed to environmental and social change.

Navigating online spaces, they steer conversations towards meaningful activism and solutions, advocating for global sustainability and justice. This group is crucial in driving the movement for environmental care and social equity.

Their collective digital advocacy marks a new phase of activism—aiming to educate and effect real change worldwide.

Influencers – Their Evolving Role

Influencers: Bridging Awareness and Action

Influencers have become the new celebrities of the digital age.

These are individuals who have harnessed the power of social media to build large followings around their lifestyles, beliefs, opinions, or expertise.

Their platforms of choice include Instagram, where visual storytelling reigns supreme; YouTube, a bastion of diverse content from vlogs to educational series; and TikTok, the frontier for viral short-form content.

An influencer’s power lies in their perceived authenticity and relatability, which fosters a sense of trust and camaraderie with their audience.

For instance, beauty influencer Huda Kattan utilises Instagram and YouTube to share makeup tutorials, empowering her followers with the knowledge and confidence to explore their own beauty practices.


Influencers often wield their impact through brand endorsements and partnerships, though increasingly, they are steering their platforms to spotlight social and environmental issues, nudging their audiences towards greater consciousness and action.

These content creators hold an increasingly significant role, as their influence can sway public perception and encourage a collective move towards a more sustainable future.

Activists: The Force of Social Change

Activists represent the heartbeat of social and political movements. Unlike influencers, who often build their platforms based on personal brand, activists are driven by a cause or a desire to rectify injustices.

They might leverage the same platforms as influencers — like Twitter, which allows for the rapid dissemination of information and the mobilisation of grassroots support through hashtags, or Facebook, which facilitates the organization of groups and events.

Greta Thunberg is a prime example of an activist who uses Twitter and other social media to amplify her climate change advocacy.

What sets activists apart is their unyielding commitment to bringing about change. They campaign, organise protests, engage in lobbying, and work to shift public opinion and policy on specific issues.

In an age where information can become viral, a single tweet or post from an activist can ignite global movements, as seen with the #MeToo movement, which transcended online spaces to spark worldwide discussions and policy reforms regarding sexual harassment and assault.

The Strategies Behind Effective Activism

Communication is key: Activists spread their message far and wide, whether through social media or public demonstrations. Successful campaigns often start with a compelling story that resonates with people personally.

Building a community: By bringing together like-minded individuals, activists create a strong community that can provide support and amplify their message. This sense of solidarity is crucial for sustaining momentum.

Engaging the youth: Young activists have become increasingly influential figures in climate justice and the fight against extinction.

With their future on the line, many young activists are passionate about protecting forests and preserving the natural world for future generations.

Mastering digital platforms: The digital age has transformed activism, allowing for the swift organisation of grassroots movements. Campaigns can go viral in a matter of hours, reaching an audience of millions across the globe.

Leveraging global institutions: Aligning with the goals of organisations like the United Nations helps to place issues on the international stage, giving a voice to those who might otherwise be unheard of.

Continuous learning and adapting: The landscape of activism is constantly shifting. Effective activists are always learning, adapting their approaches, and adopting new tools to stay ahead in their pursuit of change.


Changemakers: Pioneering Systemic Solutions

Changemakers are the strategists and the doers who architect and implement solutions to social, environmental, or economic problems.

They might be social entrepreneurs launching ventures that address societal needs, policy-makers enacting legislation that alters the status quo, or community leaders orchestrating projects that transform local infrastructures.

These individuals may engage with social media to raise awareness or crowdfund for their projects, but their primary platforms are often found in boardrooms, workshops, or on the ground in communities.

An exemplar in this category is Muhammad Yunus, the Nobel Peace Prize laureate who pioneered the concept of microfinance and founded the Grameen Bank, fundamentally altering the landscape of poverty alleviation and women’s empowerment in Bangladesh and beyond.

The Process of Driving Systemic Change

Changemakers recognise that to create significant change, you must understand the complex webs of cause and effect that create societal issues.

By applying systems thinking, these individuals identify leverage points within systems that can be shifted to cause ripples of positive change.

Take, for example, efforts at COP26, the UN Climate Change Conference in Glasgow in 2021, which brought together 120 world leaders and over 40,000 registered participants to implement policies aimed at sustainability, showing that systemic change is often about shaping policies and altering public perceptions.

Innovation also plays a crucial role. Changemakers create and adopt new technologies to overcome barriers to progress, acknowledging that innovation is both a driver and enabler of systemic change.

For instance, they might introduce cutting-edge clean technologies that transform energy systems and reduce dependence on fossil fuels.

Circularity is another key concept, where resources are reused and recycled, minimising waste and fostering sustainability.

Changemakers use this approach to redesign economies, pushing for a world in which product value is maintained for as long as possible.

Collaboration as a Catalyst for Change

No changemaker works in isolation. Collaboration is critical in bringing about widespread change, as various stakeholders, including policymakers and activists, come together to pool their knowledge and resources.

These partnerships often cross sectors, combining the strengths of private, public, and nonprofit organisations.

For example, changemakers connect with international bodies to align global strategies when advocating for human rights.

They work alongside policymakers to craft laws that protect vulnerable groups and uphold the dignity of all individuals.

Different entities complement each other by working together, leading to more sustainable and far-reaching outcomes.

The Intersection of Influence, Activism and Change

While influencers, activists, and changemakers deploy different methods to reach their audiences, their objectives can intersect.

An influencer might amplify the work of an activist, using their platform to draw attention to a pressing social issue or a changemaker’s innovative solution.

An activist could use their virality to push for systemic changes that changemakers can implement.

Likewise, changemakers may collaborate with influencers to popularize sustainable practices or with activists to inform policy proposals.

This synergy can be seen in the collaboration between environmental influencer EarthyAndy, activist group Ocean Cleanup, and changemaker Boyan Slat, whose collective efforts raise awareness and develop solutions to combat ocean plastic pollution.

Each, through their unique avenues, commands a piece of the societal puzzle.

Influencers shape opinions and tastes, activists raise awareness and demand action, and changemakers devise and implement the solutions that will sculpt the future.

Their tools, platforms, and approaches may differ, but in the tapestry of social evolution, their threads intertwine to form the larger picture of progress and development.

The Digital Platform: A Double-Edged Sword

Digital platforms have become central to promoting environmental policy and fostering digital activism.

When you engage with social media, you’re stepping into a space that amplifies your voice on issues like air quality and the need for an urgent action plan to protect the planet. However, this power comes with significant responsibilities.


  • Wider Reach: Your advocacy can resonate globally, influencing a vast audience with a single post.
  • Community Building: Like-minded individuals can unite behind common causes, generating collective action.


  • Risk of Widespread Misinformation: False information can spread quickly, hindering your campaign’s credibility.
  • Message Distortion: Your genuine intent may be lost in social media noise, warping the message you wish to convey.

When tackling these challenges, it’s helpful to:

  1. Regularly fact-check information from credible sources.
  2. Engage with your audience to correct misunderstandings that may have become present in your community.

Being active in digital spaces allows for the potential to spark real-world changes. It’s crucial to remember that as you navigate these platforms, attentiveness and critical thinking keep your advocacy both impactful and truthful.

Measuring Impact: Success Stories and Metrics

Measuring the success of efforts in human rights, biodiversity conservation, sustainable finance, recycling, and zero-waste initiatives is crucial for influencers, activists, and changemakers.

They rely on clear metrics to track their progress and impact on our planet. Plus, they are essential to know and be able to illustrate when fundraising.


  • A campaign to save an endangered species successfully raised awareness, as evidenced by a 300% increase in related social media posts.
  • A zero-waste project in a community reduced landfill contributions by 60% within two years.

Metrics to Consider

  • Human rights: Changes to laws and policy, perceptional change within wider society, impact to health and mental health for those most affected.
  • Biodiversity: Species population counts, diversity indexes, and habitat quality assessments.
  • Sustainable Finance: Investments in green projects, sustainability-linked loans, and positive changes in corporate ESG ratings.
  • Recycling: The percentage increase in recycled waste or decrease in overall waste production.
  • Zero Waste: The number of zero waste shops opened, or the volume of plastic prevented from entering oceans.

Leveraging these metrics, activists can demonstrate concrete results, such as species revival or local waste management improvement. It guides your decisions on where to focus your efforts for maximum effect.

ObjectiveMetric Example
Species SavingGrowth in population numbers for at-risk species
Waste ReductionTonnes of waste diverted from landfills through recycling initiatives

Digital platforms are becoming key battlegrounds where influencers and activists can significantly impact public awareness and action, particularly in the fight against the climate crisis.

The next wave of influence will likely shift towards more sustainable living practices. Content creators will encourage people to rethink their use of fossil fuels and the broader implications for future generations.

You’ll observe a rise in online communities focused on sustainability. Leaders use social media to share and amplify messages about reducing carbon footprints and promoting environmental responsibility.

These networks will become critical in creating widespread change. They offer support and share resources for people seeking a more sustainable lifestyle.

In the near future, influencers may leverage their platforms to forge stronger ties between their followers and activism movements, transforming passive viewership into active participation.

Expect to see these digital leaders also collaborating with scientists, policymakers, and businesses. They will forge partnerships between different sectors to tackle environmental issues.

By championing green initiatives and holding companies accountable for their environmental impact, they can drive a shift towards more sustainable industry practices.

Lastly, the role of influencers as educators is expanding. Many are taking it upon themselves to demystify the science behind the climate crisis and communicate its urgency.

They’re breaking down complex information into understandable content, empowering their audience with the knowledge to make informed decisions and advocate for change.

Conclusion: The Collective Journey Towards a Sustainable Future

Thankfully, influencers, activists, and changemakers are at the forefront of a collective effort to steer us towards a sustainable future. Their drive and passion act as beacons for others, inspiring a wave of action and change.

Their leadership by example demonstrates that individual and collective engagement is pivotal to our planet’s health.

The United Nations General Assembly has consistently highlighted the importance of sustainability. This goal is not only admirable but necessary.

These individuals’ work underlines that sustainability isn’t a solitary pursuit but a shared responsibility. The dedication of changemakers provides a path of inspiration for us to follow.

We see a world where changemakers amplify their voices for the greater good. By supporting their efforts, you contribute to a movement reshaping the planet.

Their stories and actions foster a community driven by care for the environment—one that stands united against the challenges ahead.

Your role in this journey matters. Each action you take, whether big or small, combines with others to make a significant difference.

It’s through collective dedication that a sustainable future is within reach. Let the work of these determined individuals spur you into action.

Together, a sustainable world isn’t just a possibility—it’s achievable.

Frequently Asked Questions

This section addresses common queries about the influential figures shaping our planet’s sustainability efforts and their impact on environmental policy and public awareness.

Who have been significant environmental changemakers in recent history?

In recent history, figures like Al Gore have advanced climate awareness through their documentaries and advocacy. Organisations like National Geographic have also highlighted 26 changemakers fighting for the planet, honouring the work of scientists, innovators, and philanthropists.

Which individuals are currently leading the fight against climate change?

Presently, determined leaders like Greta Thunberg headline the global campaign against climate change, inspiring a movement among the youth. The BBC spotlights eight young activists changing the world, including voices from diverse corners of the globe committed to this pressing cause.

What roles do influencers play in shaping public opinion on environmental issues?

Influencers leverage their online platforms to draw attention to critical issues, from deforestation to ocean pollution. Forbes discusses in detail the rise of the influencer and predicts their transformative role in impacting social attitudes towards the environment.

How have activists contributed to policy change regarding the planet’s future?

Activists have sparked significant policy shifts by organising grassroots campaigns, lobbying for legislation, and collaborating with lawmakers. Their efforts have succeeded in plastic ban laws, renewable energy subsidies, and international agreements like the Paris Climate Accord.

How can youth activists work together on climate change?

Youth activists have brought refreshing perspectives and urgency to the sustainability debate. Their activism has raised public consciousness and has placed substantial pressure on governments and corporations to commit to more sustainable practices.

What strategies do changemakers employ to encourage environmental responsibility?

Changemakers often use a blend of advocacy, education, and community-based projects to promote environmental stewardship. They create compelling narratives around the impact of climate change to inspire action. These narratives also drive community-led initiatives to protect our planet. The CEO Magazine notes several innovative changemakers to keep an eye on who are carving paths towards a more eco-friendly future.

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By Matt
I'm the Creative Director at Bona Parle. I'm also a freelance portrait and headshot photographer, award-winning filmmaker, film Colourist and a multi-award winning LGBTQ+ human rights campaigner. For part of my week I lead a successful UK-based charity that brings families closer to together.