7 Marketing Hacks That’ll Explode Your Paid Newsletter Subscriber Count Overnight in 2024

Find out how to grow your paid newsletter audience and subscriber count with these marketing hacks

Matt By Matt
8 Min Read

You may be sitting on a goldmine without even realising it.

You won’t find any hyped-up “get rich from your couch” promises here.

What I am going to do is help you realise the massive potential sitting untapped right in front of you – the very real opportunity to rapidly build a paid newsletter that could completely transform your income streams.

Why a paid newsletter?

Because in this age of information overwhelm, smart consumers are willing to pay for voices they trust to filter out the noise. A newsletter allows you to build an intimate connection while getting paid upfront (a rarity these days!).

So are you ready to quit dreaming and start executing? Let’s go!

The New York Times newsletter readers consume twice as much content as those who don’t get newsletters, and they’re twice as likely to become paid subscribers.

Parse.ly

1. Open with a bang

The most popular newsletters all have one thing in common – an undeniably compelling opener that stops you in your tracks.

Think about it – your subject line and opening line are make or break for getting someone’s sacred attention. You have to punch them in the face (metaphorically speaking) with urgency, intrigue or sheer outrageousness if you want them clicking through.

Some proven formulas:

“I can’t believe I’m about to share this, but…”
“You’ll never read about ____ the same way again after this…”
“What I’m about to say is extremely controversial, but…”

Start off boring and no one will ever hit subscribe. Start off with a bang and they’re suddenly desperate to read on.

2. The Hook is Baited, Now Reel Them In

You’ve grabbed their attention with a killer opener that stopped them dead in their tracks. The next step is reeling those fish in for good by extending an offer too tempting to possibly resist.

What kind of brain-melting, adrenaline-pumping incentive can you dangle on that line to get them frantically subscribing to your paid newsletter today? Some tantalizing examples:

  • An exclusive “founding members” discount off the regular rate
  • A one-time bundle deal packaging your premium content/products/services (available only to new subscribers)
  • Insider early access to your upcoming flagship offering before anyone else

3. Get creative and go big!

This is your chance to roll out the red carpet and treat these new subscribers like the VIPs they are.

Craft an incentive so magnetic that not subscribing immediately will feel like the biggest mistake of their lives.

 

Get creative!

This is your chance to roll out the red carpet and make new subscribers feel like the VIPs they are. Do it right and they’ll feel like they’re losing out huge if they don’t subscribe immediately.

Give them FOMO like they’ve never felt.

Speaking of losing out, one of the most powerful forces you can tap into for your paid newsletter is the fear of missing out (FOMO).

People hate feeling left behind. Use this to your advantage by selling the sheer exclusivity of what you’re offering:

“These priceless weekly insights are only for paid newsletter subscribers”

“This deal/discount/product is ONLY available to my newsletter crew”

“Strict limit of 500 new subscribers, then the doors slam shut!”
Let them know your paid newsletter isn’t some cheap commodity to be consumed passively, but an elite club they need to earn their way into. Humans are wired to crave what’s seen as exclusive – so capitalize on it shamelessly.

4. Tell them what’s in it for them

By now they’re salivating at the thought of subscribing. But you need to go one step further – spelling out the tangible benefits they’ll receive.
Will your paid newsletter help them:

  • Become a better marketer?
  • Build an online business from scratch?
  • Stay ahead of the latest trends?
  • Optimise their mindset and motivation?

Use clear, benefit-driven bullet points laying out exactly what riches await them as a valued subscriber.

For example:
As a paid newsletter subscriber, you’ll get:

  • In-depth interviews with industry leaders few gain access to
  • My personal take on marketing/tech/business news as it breaks
  • Step-by-step guides for mastering complex skills
  • And so much more!

Make those benefits irresistible. Because at the end of the day, people are parting with hard-earned cash – they need to be darn sure it’ll be worth their while!

5. Tell engaging stories that sell

You may have heard the classic maxim – facts tell, but stories sell. It’s advice as true for paid newsletters as any other pursuit.

Sure, you can rattle off all the logical reasons someone should subscribe. But neuroscientists understand facts alone fail to create lasting impact.

What does spark lasting change is the emotive power of well-spun narratives.

Some ways to weave in compelling stories:

  • Share your own entrepreneurial journey and key lessons learned
  • Tell case study stories of clients/customers experiencing transformation
  • Pull back the curtain on your creative process for a recent project

The more you can transport readers to an interesting world and let them live vicariously through relatable tales, the more they’ll feel a magnetic pull towards your paid newsletter and everything it represents.

 

6. Position yourself as a premium guide

While stories engage on an emotional level, you also need to establish your authority and credibility – arguably even more so when charging for content. Thankfully, there are some sleek ways to do so.

Name-dropping respected figures you’ve worked with or appeared alongside
Lean on social proof from impressive results, press features, client rosters
Flaunt awards, achievements and other “humble brag” worthy accolades

Without being overbearing, gently remind readers why they should trust your paid newsletter to steer them towards success. Position yourself as the Virgil to their Dante – an experienced premium guide leading them through the unknown.

7. Deploy conversational linguistics

Finally, make sure your paid newsletter pitch oozes personality, naturalism and realness! You’re not hawking some mass market product here.

To cultivate that “just us” feel of an intimate newsletter, pepper your pitch with:

Catchy phrases and sayings (“If you’re like me, you…”)

Hypothetical questions (“Ever found yourself wondering…?”)

Conversational asides (“Not gonna lie, this one really hit home for me”)

The more you embrace the unique rhythms of spoken language your ideal subscriber relates to, the more your paid newsletter will already start feeling like part of their inner circle – making that subscribe decision a total no-brainer.
There you have it – 7 proven psychological drivers to ethically (but persuasively) boost paid newsletter sign-ups!

Now just insert your own sizzling ideas, hit send, and prepare for an avalanche of new subscribers clambering to join your VIP club.

You’ve got this!

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By Matt
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I'm the Creative Director at Bona Parle. I'm also a freelance portrait and headshot photographer, award-winning filmmaker, film Colourist and a multi-award winning LGBTQ+ human rights campaigner. For part of my week I lead a successful UK-based charity that brings families closer to together.