Squarespace Review 2024: The Best Website Builder for Photographers?

Matt By Matt
41 Min Read

If you’ve ever been on YouTube, you’ve probably heard of Squarespace.

At one point, it felt like the photography website builder was sponsoring virtually all the other photographers on the video platform —so much so that it became a bit of a meme.

Squarespace stands out as a strong online store and portfolio website builder for photographers, noted for its elegant templates and intuitive drag-and-drop interface.

Their platform is the preferred online store and gallery of choice for many creative professionals, notably photographers, filmmakers and visual creatives, offering tools and features tailored for creating and showcasing portfolios.

What’s Covered in this Website Builder Review?

In this review, I’ll explore Squarespace’s photography-specific website templates, image management capabilities, new AI features and e-commerce options for selling and showcase your work online.

I’ll also touch upon its blogging features and AI tools, which are useful for photographers to showcase their work and narrate the stories behind their shots or share industry knowledge.

As a professional portrait photographer in London and someone who uses the platform for one of my own professional photography websites, in this Squarespace review I’ll explore the highs and lows of using Squarespace which I hope can help you make an informed decision.

The article is not sponsored by Squarespace.

Key Takeaways

  • Squarespace is a user-friendly platform that lets photographers build beautiful websites effortlessly using a drag-and-drop interface.
  • It offers a wide range of professional templates and design tools, making it easier to create standout websites without knowing how to code.
  • Provides a robust set of e-commerce tools, allowing you to sell digital downloads (such as presets) and physical products (such as prints).

Why do Photographers Need a Next Gen Website Builder?

WordPress used to be the go-to platform for many photographers (including me) due to its low cost of entry and the almost infinite number of templates and plugins available.

However, recent rapid technological advancements have left WordPress behind when it comes to no-code and drag-and-drop website builders.

Photographers need a next-generation website builder for several reasons:

  1. A stunning website makes you look professional. It serves as an online portfolio showcasing your best work, establishing your credibility and brand in the photography industry.

  2. Having your own website gives you control over how your work is presented. You can curate your images, organise them into galleries, and provide context or stories behind each photo.

  3. A next-generation website acts as a central hub for potential clients to learn more about you, your services, and how to contact you. It’s an essential tool for generating leads and growing your business.

  4. Social media platforms are great marketing tools, but they can be distracting and limit your control. Your website allows you to showcase your work without competing for attention.

     

  5. Building a website helps you develop valuable skills beyond photography, such as web design, SEO, and online marketing. These skills can open up new opportunities and make you a more well-rounded professional.

History of Squarespace

Squarespace was founded in January 2003 by Anthony Casalena in his dorm room at the University of Maryland. He started the company with a $30,000 investment from his father, a small university grant, and initial contributions from 300 friends and family members.

In the early years, Squarespace focused on its services and providing a user-friendly platform for creating and hosting websites. The company and services also gained traction through word-of-mouth and grassroots marketing efforts.

One of the earliest Squarespace logos from 2004 (source: Logopedia)
One of Squarespace’s first logos

By 2006, Squarespace had grown to a team of 30 people and moved its headquarters to New York City. The company continued to refine its platform and add new features, such as e-commerce capabilities and mobile responsiveness.

In 2012, Squarespace secured a $38.5 million investment from Index Ventures and Accel Partners, allowing the company to expand its team and offerings further.

Becoming a Household Name

Over the years, Squarespace has become known for its impressive Super Bowl ad campaigns featuring celebrities like Jeff Bridges, John Malkovich, and Keanu Reeves. These high-profile marketing efforts helped establish Squarespace as a household name.

Today, Squarespace has grown to a team of more than 1,760 people and continues to innovate in the website building and hosting space.

Ease of Use

From my perspective, Squarespace’s standout feature is undoubtedly its drag-and-drop, no-code user interface. This feature aims to simplify website- creation process, successfully removing much of the complexity typically involved.

In contrast to WordPress, which may present a steeper learning curve for those without coding knowledge, Squarespace offers a more intuitive experience.

Squarespace is designed for easy and straightforward creation of your professional photography website and online portfolio, requiring minimal technical know-how. The editor is user-friendly, allowing you to easily rearrange elements and entire pages effortlessly.

This drag-and-drop functionality is particularly time-saving for uploading images or adjusting the layout, significantly streamlining my own website development process.

Alternatives to Squarespace

Squarespace– Visually stunning templates
– User-friendly interface
– Built-in tools for showcasing portfolios and selling prints
– All-in-one platform with hosting and domain registration
– Limited customization options compared to WordPress
– Higher pricing than some competitors
– Lack of extensive plugin options
Easy
WordPress– Extensive customization options
– Wide range of photography-related plugins
– Flexible and scalable
– Large community and resources for support
– Steeper learning curve compared to Squarespace and Wix
– Requires separate hosting and domain registration
– Users are responsible for updates and security
Moderate
Wix– Drag-and-drop interface for easy customization
– Large selection of templates, including photography-specific designs
– Affordable pricing plans
– App Market for additional features and integrations
– Less suitable for large, complex websites
– Limited control over site structure and SEO
– Cannot switch templates after publishing
Easy
Format– Features tailored specifically to photographers
– Clean, minimalist templates
– Integrated proofing and client galleries
– Affordable pricing plans
– Fewer customization options compared to WordPress and Wix
– Limited e-commerce features
– Smaller user community and resources for support
Easy
SmugMug– Designed specifically for photographers
– Unlimited storage and bandwidth
– Integrated e-commerce and print sales
– Customizable templates and drag-and-drop builder
– Limited blogging and content management features
– Fewer customization options compared to WordPress and Wix
– Higher pricing than some competitors
Easy
Website builder alternatives to Squarespace

The absence of a free tier, a feature available with competitors like Wix and Weebly, Squarespace might deter some potential users.

However, Squarespace’s all-inclusive packages offer a counterbalance, providing complete access to their online store and comprehensive site-building tools upon sign-up.

* All-inclusive is determined by the package you choose.

An easy-to-use Professional Photography Website Builder

Squarespace has a wide range of fully customisable, drag and drop website templates suitable for building your online store or portfolio website

From my experience, Squarespace may seem pretty basic when building an ecommerce website compared to platforms such as Shopify, which focuses on e-commerce, or WordPress, renowned for its vast plugin ecosystem.

 

Squarespace prioritises simplicity and ease of use over extensive customisation options. This means I don’t need to delve into plugins or coding to make website builders develop a visually appealing website portfolio that aligns with my professional and business needs.

Design Led Commerce Capabilities

The platform is a haven for design enthusiasts, providing a selection of eye-catching templates specifically crafted for photography. These beautiful templates are fully customisable with Squarespace’s Fluid Engine, their latest drag-and-drop interface that offers meticulous layout control, plus the option to add CSS and HTML for further personalisation.

Squarespace’s various plans cater to different business needs, from the Business Plan with unlimited storage of products and zero transaction fees to the Commerce Plan, which includes additional benefits like abandoned cart recovery and advanced shipping options.

Enhanced SEO capabilities ensure your photography site gains higher visibility in search engine rankings, while extensive marketing tools, including various email marketing campaigns and social media integration, amplify your brand’s reach.

Squarespace Design Features and User Interface

Squarespace drag and drop Website Builder interface for designing online portfolio and ecommerce website

Squarespace is known for its intuitive interface and extensive design options, making it easy for users to create beautiful, professional-looking websites without any coding knowledge. Here’s an overview of Squarespace’s interface and design features:

  1. User-friendly Drag-and-Drop Interface – Squarespace’s drag-and-drop interface allows users to easily add, arrange, and customise content blocks on their web pages. This intuitive system makes it simple to create unique layouts and designs.

  2. Stunning Template Designs – Squarespace offers a wide selection of professionally designed templates for various industries and styles. These templates serve as a starting point for users to create their own unique websites.

  3. Customisable Style Options – Users can easily customise their chosen template by adjusting colours, fonts, background images, and other design elements to match their brand or personal style. Squarespace’s style editor makes it simple to apply these changes across the entire site.

  4. Responsive Mobile Design – All Squarespace templates are designed to be mobile-responsive, ensuring that websites look great and function well on any device, from desktop computers to smartphones and tablets.

  5. Flexible Layout Options – Squarespace offers various layout options, such as grid, stacked, and sidebar, allowing users to organise their content in a way that best suits their needs and preferences.

  6. Advanced Design Features – For users who want more control over their site’s design, Squarespace offers advanced features like custom CSS and JavaScript, allowing for deeper customisation and unique design elements.

  7. Regular Updates and New Features – Squarespace regularly releases updates and new design features to keep its platform fresh and competitive. Recent additions include section dividers, colour gradients, and improved image editing tools.

Squarespace’s user-friendly interface and extensive design options make it an excellent choice for photographers, small business owners, and anyone looking to create a stunning website without the need for advanced technical skills.

Build a Stand-Out Photography Portfolio

Squarespace website builder helps make it easier to create a stunning photography website

For photographers, Squarespace offers a range of powerful tools and features to showcase their work visually. Here’s how photographers can make the most of Squarespace’s image management and display capabilities:

  1. Organising Images with Gallery Blocks – Squarespace’s gallery blocks allow photographers to easily organise and display their images in a visually appealing grid format. They can sort images into different galleries based on themes, projects, or topics.

  2. Creating Separate Portfolio Pages – Photographers can create dedicated portfolio pages to showcase their best work or specific projects. This helps potential clients navigate the photographer’s work and understand their style and expertise.

  3. Optimising Images for Web Display – Squarespace automatically creates seven variations of each uploaded image to ensure optimal display across different devices and screen sizes. Photographers can further optimise their images by compressing them before uploading to reduce page load times.

  4. Utilising the Asset Library – Squarespace’s Asset Library allows photographers to organise, reuse, and upload images and videos efficiently. This feature makes it easy to manage large collections of visual content and keep the website up-to-date.

  5. Planning Image Placement – Before uploading images, photographers should consider their website’s overall layout and design. By strategically planning the placement of images, they can create a more engaging and visually appealing user experience.

  6. Choosing the Right Template – Squarespace offers several templates specifically designed for photographers. These templates showcase images prominently and provide a clean, minimalist backdrop to let the photographs shine.

  7. Enabling Image Protection – To prevent unauthorised use of their work, photographers can enable image protection features in Squarespace. This includes disabling right-click saving and adding watermarks to images.

By taking advantage of these features and best practices, photographers can create stunning, professional-looking websites on Squarespace that effectively showcase their work and attract potential clients.

What AI features does Squarespace have, and How can Photographers use them?

Squarespace has recently introduced several AI-powered features that can help photographers streamline their website creation process and enhance their online presence. Here’s a breakdown of Squarespace’s AI features and how photographers can use them:

AI-Powered Website Design

Squarespace’s AI-powered website design tool helps users create a professional-looking photography website by providing personalised template recommendations based on their input.

Photographers can answer a few questions about their style, goals, and preferences, and the AI will suggest templates that best fit their needs, saving time and effort in the design process.

AI-Generated Content

Squarespace’s AI can help photographers generate content for their website, such as product descriptions, blog post ideas, or even entire paragraphs.

By entering a prompt or some initial text, photographers can use the AI to create a first draft, which they can then edit and refine to match their brand voice and style.

AI-Assisted Image Editing

While Squarespace already offers built-in image editing tools, the platform builder’s AI can help photographers make more advanced adjustments to their images.

This may include suggestions for cropping, colour correction, or even background removal, allowing photographers to optimise their visuals more quickly and easily.

AI-Driven Analytics

Squarespace’s AI can analyse website data and provide photographers with valuable insights into their site’s performance.

This may include identifying the most popular pages or images, suggesting improvements to the site’s layout or content, or even predicting future trends based on user behaviour.

AI-Enhanced Customer Support

Squarespace’s AI-powered chatbot can help photographers get quick answers to common questions or issues they may encounter while building their websites.

The chatbot can provide personalised recommendations, troubleshoot technical problems, or guide users to relevant resources, improving the overall customer support experience.

Use AI to Enhance, not Replace

While these AI features can be incredibly helpful for photographers looking to create a great-looking website more efficiently, it’s important to note that they should be used as tools to enhance, rather than replace, human creativity and judgment.

Photographers should still review and refine any AI-generated content or design elements to ensure they align with their unique brand and style.

Can Squarespace use your Content to train AI?

Photographers should be aware that Squarespace’s default settings allow AI crawlers to scan and index their website content, which could potentially be used to train AI models. To protect their work, photographers can opt out of this by adjusting their site’s settings to hide their content from AI crawlers.

Extra Functionality and Customisation Options

In addition to the points already discussed, there are several other aspects of Squarespace templates that make them an excellent choice for photographers looking to create a stunning online presence:

Built-in Image Editing

Squarespace’s built-in image editing tool allows photographers to make basic adjustments to their images directly within the platform. This includes cropping, resizing, adjusting brightness and contrast, and applying filters, saving time and effort in the website-building process.

Social Media Integration

Squarespace templates make it easy to integrate social media feeds and share buttons and social media icons into a photography website. This allows photographers to showcase their latest work from Instagram, Facebook, or other platforms and encourages visitors to follow and share their content.

Password-Protected Pages

Photographers can use Squarespace’s password protection feature to create private galleries or client-specific pages. This is particularly useful for sharing proofs or delivering final images to clients in a secure, personalised manner.

Customisable Favicon

A favicon is a small icon that appears in a web browser’s address bar or next to the site name in a bookmark list. Squarespace allows photographers to easily upload a custom favicon, reinforcing their brand and making their site more memorable.

Template Switching

If a photographer decides to change the look and feel of their website, Squarespace makes it easy to switch to a new template without losing any content. This flexibility allows photographers to refresh their site design as their brand or style evolves over time.

Lightbox Functionality

Many Squarespace templates include built-in lightbox functionality, which allows visitors to view larger versions of images without leaving the page. This creates a more immersive and engaging experience for potential clients browsing photos in a photographer’s portfolio.

Integrated Blogging Platform

Squarespace templates seamlessly integrate with the platform’s blogging feature, allowing photographers to easily create and share content that complements their visual work. This can include behind-the-scenes stories, photography tips, or industry news, helping to establish the photographer as a thought leader and attract more traffic to their site.

Template-Specific Features

Some Squarespace templates come with unique features that are particularly well-suited for photography websites.

By taking advantage of these additional features and capabilities, photographers can create a website that not only showcases their work but also provides a seamless, engaging experience for visitors. The flexibility and range of options offered by Squarespace website builder templates ensure that photographers can build a site that truly reflects their unique style and brand.

Blogging for Photographers With Squarespace

Blogging is an excellent way for photographers to share their knowledge, engage with their audience, and drive traffic to their own galleries and websites.

Squarespace makes it easy for photographers to create and manage a blog alongside their own photography portfolio and website.

  1. Choosing a Blog-Friendly Template – Squarespace offers several templates that are well-suited for blogging, with features like built-in blog pages, comments, and social sharing. Photographers can choose a template that complements their portfolio and brand.

  2. Creating Engaging Blog Content – Photographers can use their blog to share tips and tutorials, behind-the-scenes stories, gear reviews, and industry insights. By providing valuable content, they can establish themselves as experts in their field and attract a loyal following.

  3. Optimising Blog Posts for SEO—Squarespace provides built-in SEO tools to help photographers optimise their blog posts for search engines. This includes customising page titles, meta descriptions, and URLs and using relevant keywords throughout the content.

  4. Categorising and Tagging Posts – Photographers can organize their blog posts using categories and tags, making it easier for readers to find content that interests them. This also helps with SEO and site navigation.

  5. Comments and Social Sharing – Squarespace allows photographers to enable comments on their blog posts, fostering engagement and discussion with their audience. They can also add social sharing buttons to make it easy for readers to share their content on social media platforms.

  6. Leveraging Email Marketing – Photographers can use Squarespace’s Email Campaigns feature to send subscribers newsletters and blog post updates. This helps keep their audience engaged and drives traffic back to their website.

  7. Analysing Blog Performance – Squarespace provides built-in analytics tools to help photographers track their blog’s performance. They can monitor pageviews, unique visitors, and other metrics to identify popular content and optimise their blogging strategy over time.

By consistently with new clients, selling online, using social channels, creating valuable blog content and utilising Squarespace’s blogging features, photographers can strengthen their online presence, attract new clients, sell online more, and build a loyal community around their work.

How to Build a Mobile Photography Website

Building a mobile-friendly website is crucial for photographers, as more and more people access the internet through their smartphones and tablets. Squarespace makes it easy to create a responsive website that looks great on any device. Here’s how photographers can ensure their Squarespace site is mobile-friendly:

  1. Choose a Responsive Template – All Squarespace templates are designed to be mobile-responsive, meaning they automatically adjust to fit the screen size of the device being used. When selecting a template, photographers can preview how it looks on different devices to ensure it showcases their work effectively.

  2. Optimise Images for Mobile – Large, high-resolution images can slow down page load times on mobile devices. Squarespace automatically optimizes images for web display, but photographers can further improve performance by compressing images before uploading and using the responsive image loader feature.

  3. Simplify Navigation – A clear and concise navigation menu is essential for mobile users. Photographers should organize their content into logical categories and limit the number of menu items to make it easy for visitors to find what they’re looking for.

  4. Use Mobile-Friendly Fonts and Font Sizes – Squarespace recommends using a minimum font size of 16 pixels for body text and 22 pixels for headings on mobile devices. Photographers should also choose legible, mobile-friendly fonts that are easy to read on small screens.

  5. Test for Mobile Usability – Squarespace’s Device View feature allows photographers to preview their site on different devices and screen sizes. By testing their site thoroughly, they can identify and fix any usability issues that may affect mobile users.

  6. Prioritise Content for Mobile – Photographers should consider how their content will appear on mobile devices and prioritise the most important elements. This may involve simplifying page layouts, using concise text, and ensuring that call-to-action buttons are easily accessible.

  7. Enable Mobile-Specific Features – Squarespace offers several mobile-specific features, such as click-to-call buttons and mobile information bars, which can enhance the user experience for mobile visitors.

By following these best practices and leveraging Squarespace’s mobile-friendly features, photographers can create a website that looks and functions beautifully on any device, ensuring that their work is accessible to a wider audience.

Measuring Site Traffic using Squarespace Analytics

Squarespace's user friendly web analytic interface

Measuring site traffic is essential for photographers to understand their audience, track their photos and website performance, and make data-driven decisions.

Squarespace provides built-in analytics tools that allow photographers to monitor their photos and the site’s traffic and engagement. Here’s how photographers can measure site traffic using Squarespace:

  1. Accessing Squarespace Analytics – Photographers can access their site’s analytics by logging into their Squarespace account and selecting “Analytics” from the home menu. The analytics dashboard provides an overview of key metrics, such as page views, unique visitors, and bounce rate.

  2. Understanding Traffic Sources – Squarespace Analytics breaks down traffic sources into categories like direct traffic, search engine traffic, referral traffic, and social media traffic. By understanding where their visitors are coming from, photographers can optimise their marketing efforts and focus on the most effective channels.

  3. Tracking Visitor Engagement – Engagement metrics, such as average time on site, pages per visit, and bounce rate, provide insights into how visitors interact with a photographer’s website. By monitoring these metrics, photographers can identify areas for improvement and optimise their content and design to keep visitors engaged.

  4. Analysing Top Content – Squarespace Analytics allows photographers to see which pages and blog posts are receiving the most traffic and engagement. This information can help photographers create more of the content that resonates with their audience and drives results.

  5. Setting Up Goal Tracking – While Squarespace Analytics doesn’t have built-in goal tracking, photographers can set up goals in Google Analytics and link their Squarespace site to track conversions, such as contact form submissions or product purchases.

  6. Monitoring Site Speed – Site speed is crucial to user experience and search engine rankings. Squarespace provides site speed data in the Analytics panel, allowing photographers to identify and fix performance issues that may affect their site’s traffic and engagement.

  7. Leveraging Squarespace’s Traffic Panel – Squarespace’s Traffic panel provides a visual overview of a site’s traffic and engagement trends over time. Photographers can use this data to track their audience’s growth, identify seasonal patterns, and make informed decisions about their website and marketing strategies.

By regularly monitoring their site’s traffic and engagement metrics using Squarespace AnalyNovaktics, photographers can gain valuable insights into their website templates own content and audience’s behaviour, optimise their website’s performance, further customer relationships and ultimately grow their online presence and business.

Monetising Your Photography Website

Photographers can monetise their site creation using Squarespace as a website builder in several ways, turning their online presence into a revenue-generating asset. Here are some strategies photographers can use to monetise their site using Squarespace as website builder:

  1. Selling Prints and Digital Downloads – Photographers can use Squarespace’s integrated e-commerce features to sell prints, canvases, and digital downloads of their work directly through their website. They can set their own prices, manage inventory, and fulfil orders all within the Squarespace platform.

  2. Offering Photography Services – Photographers can use their Squarespace site to promote and sell their photography services, such as weddings, portraits, or commercial shoots. By creating a services page with detailed information and pricing, photographers can attract potential clients and generate leads.

  3. Creating a Photography Subscription – Photographers can offer exclusive content, such as behind-the-scenes videos, tutorials, or premium photography resources, through a subscription model. Squarespace’s Member Areas feature allows photographers to create members-only content and manage subscriptions.

  4. Joining Affiliate Programs – Photographers can join affiliate programs for photography gear, software, or related products and services, and promote these products on their Squarespace site. When visitors purchase through their unique affiliate link, the photographer earns a commission.

  5. Selling Photography Presets and Actions—Many photographers create custom presets and actions for photo editing software like Adobe Lightroom or Photoshop. Using the digital downloads feature on their Squarespace site, they can sell these digital products, providing a passive income stream.

  6. Offering Online Courses and Workshops – Photographers can share their knowledge and expertise by creating online courses or workshops and selling them through their Squarespace site. Using tools like Squarespace’s Member Areas or third-party platforms like Teachable, photographers can create and monetise educational content.

  7. Accepting Donations – For photographers who share their work freely or run a photography-related non-profit, accepting donations through their Squarespace site can help support their efforts. Squarespace’s donation block allows visitors to make one-time or recurring contributions.

By implementing one or more of these monetization strategies and leveraging Squarespace’s e-commerce and membership features, photographers can transform their website from a simple, online store or portfolio into a revenue-generating platform to also sell products online only.

It’s essential to choose monetisation methods that align with the photographer’s brand, audience, and goals, and to continually refine their strategy based on performance and feedback.

Squarespace Pricing

Squarespace pricing (includes free SSL certificate)

Squarespace offers four main pricing plans to suit different needs and budgets. Here’s a breakdown of each plan and its key features:

  1. Personal Plan ($16 per month) – This plan is ideal for creating a simple website or portfolio. It includes a free custom domain, SSL security, unlimited bandwidth and storage, basic website metrics, and 24/7 customer support.

  2. Business Plan ($23 per month) – This plan is suitable for small businesses and includes all the features of the Personal Plan, plus advanced website analytics, promotional pop-ups and banners, professional email from Google, and $100 in Google Ads credit.

  3. Basic Commerce Plan ($28 per month) – This plan is designed for businesses that want to sell products online. It includes all the features of the Business Plan, plus a fully integrated e-commerce platform, 0% transaction fees, point of sale, customer accounts, and merchandise management.

  4. Advanced Commerce Plan ($52 per month) – This is the most comprehensive plan, ideal for businesses with high sales volumes. It includes all the features of the Basic Commerce Plan, plus abandoned cart recovery, advanced shipping, advanced discounts, and commerce APIs.

It’s worth noting that Squarespace offers a 14-day free trial for all plans, allowing users to explore the platform before committing to a paid subscription.

Pros and Cons

When evaluating Squarespace as a website builder for photographers there are several advantages and disadvantages worth considering. Here’s a concise breakdown:

Pros:

  • User-Friendly Interface: I find the drag-and-drop functionality extremely intuitive. This makes it simple to create and customise stunning galleries.

  • High-Quality Templates: Squarespace offers a range of professionally designed templates that are particularly well-suited for showcasing photography.

  • Built-in SEO Tools: With these, I’ve noticed that it’s easier to optimise my website for search engines without extensive SEO knowledge.

  • E-commerce Integration: I appreciate Squarespace’s features allow me to sell my work directly from my website.

Cons:

  • Limited Third-Party Apps: Unlike some competitors, Squarespace’s options for third-party app integration are somewhat restricted, potentially limiting functionality.

  • Learning Curve: While it’s user-friendly, mastering the platform’s features to their full potential takes time.

  • Pricing: Squarespace is not the cheapest option, and some may find it costly, especially when considering the addition of e-commerce functions.

    Squarespace Review - best website builder for photographers

Squarespace review – the verdict

In summary, Squarespace stands out for its ease of use and beautiful design capabilities, yet I must also consider the cost and certain limitations in customisation and third-party integrations.

However, on reflection, SquareSpace wins for how beautiful it is to use for a visual person like me. I personally use SquareSpace for my own photography portfolio website, and i’m very happy with it.

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Frequently Asked Questions

Is Squarespace the best website builder for photographers?

Squarespace offers reasonable value for money for users without technical website-building expertise, although it lacks some industry-specific features and integrations.

While some may consider it on the higher end in terms of pricing, it’s definitely worth the investment for photographers who want a professional-looking website with a user-friendly interface for creating web content. Compared to paying a designer, Squarespace is a more affordable option that still delivers high-quality templates and features.

What are the disadvantages of Squarespace?

One of the main disadvantages of Squarespace is its limited customisation options compared to other website builders like WordPress, which may frustrate users who want more control over their site’s design and functionality.

Squarespace’s e-commerce features, while suitable for small businesses, may not be robust enough for larger online stores with complex inventory or shipping needs.

Is Wix or Squarespace better for photographers?

The choice between Wix and Squarespace ultimately depends on your specific needs and preferences, as both platforms have their strengths and weaknesses.

Wix offers more customisation options and flexibility, with a wide range of templates and a drag-and-drop editor, making it a better choice for those who want complete control over their site’s design. Squarespace, on the other hand, provides a more streamlined and user-friendly experience, with a focus on clean, modern designs and high-quality templates that are particularly well-suited for creative professionals like photographers and designers.

While Wix may be a better option for those on a tighter budget, as it offers a free plan and generally lower prices, Squarespace’s plans include more features and have fewer limitations, making it a better value for money in the long run.

Do professionals use Squarespace?

Yes, many professionals use Squarespace to create and manage their websites, particularly those in creative fields such as photography, design, and writing.

Squarespace’s clean, modern templates and focus on visual content make it an attractive choice for professionals who want to showcase their work in a sleek, visually appealing way.

Additionally, Squarespace’s user-friendly interface and all-in-one platform make it a convenient option for professionals who want to maintain a professional online presence without spending too much time on website management.

Which website builder do photographers use?

Photographers use a variety of website builders, depending on their specific needs and preferences. Squarespace is a popular choice among photographers due to its visually stunning templates, user-friendly interface, and built-in tools for showcasing portfolios and selling prints.

Other popular website builders for photographers include Format, which offers features tailored specifically to photographers, and WordPress, which provides extensive customisation options and a wide range of photography-related plugins.

Which is the best site to build a website?

The best website builder for you depends on your specific needs, technical skills, and budget. WordPress is a popular choice for its flexibility, extensive customization options, and wide range of plugins, making it suitable for various types of websites.

Squarespace and Wix are excellent options for those who prioritize ease of use and visually appealing designs, with Squarespace being particularly well-suited for creative professionals and Wix offering more extensive customisation options.

What is the average cost to pay someone to build a website?

According to various sources, the average cost to hire a professional to build a website can range from $1,000 to $10,000 or more, depending on the complexity of the site and the developer’s experience. For a simple, basic website, you can expect to pay around $1,000 to $3,000, while a website with more advanced features or custom design elements can cost between $3,000 and $6,000.

Is it cheaper to build my own website using Squarespace than pay someone to do it for me?

In most cases, building your own website using Squarespace will be cheaper than paying someone to do it for you, as Squarespace’s plans range from $16 to $49 per month, which is significantly less than the average cost of hiring a professional developer.

However, it’s important to consider the time and effort required to learn how to use Squarespace and create a website that meets your needs, as well as any additional costs for domain registration, email marketing, or other features.

While it may be more cost-effective to build your own Squarespace website, outsourcing the task to a professional can save you time and ensure a high-quality result, especially if you lack the necessary skills or experience.

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By Matt
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I'm the Creative Director at Bona Parle. I'm also a freelance portrait and headshot photographer, award-winning filmmaker, film Colourist and a multi-award winning LGBTQ+ human rights campaigner. For part of my week I lead a successful UK-based charity that brings families closer to together.