What is Social Impact? 5 Reasons Why it Should Matter to Influencers

Discover what social impact really means and how you can make a difference. Dive into the heart of change and be the spark the world needs!

Matt By Matt
16 Min Read

Understanding what social impact means is crucial for individuals and organisations aiming to contribute positively to society.

In simple terms, social impact refers to an action’s significant influence on a community.

Whether through the work of a non-profit, the outreach from a corporation, or even the initiatives taken by governments, social impact shapes and benefits societies by addressing key issues and promoting welfare.

It’s more than just charity; it’s about creating sustainable change that can help solve social injustices and challenges—bettering lives in tangible ways.

Social impact is important because it signifies a commitment to societal progress and ethical responsibilities beyond profit or personal gain.

As you engage with different sectors of society, understanding the nuances of social impact is beneficial.

This comprehension enables you to make more informed decisions about where and how to allocate your time, efforts, or resources to effect positive change.

Whether influencing policy, contributing to economic development, or enabling social justice initiatives, every action can have a profound ripple effect on the social fabric.

Key Takeaways

  • Social impact is the significant influence actions have on the well-being and progress of communities.
  • Understanding social impact helps target positive contributions effectively.
  • Comprehending its importance encourages ethical actions beyond personal gain.

Top 5 Reasons Social Impact and Change Should Matter to You

1. Driving Positive Change

Influencers, storytellers, and content creators have the unique ability to reach wide audiences. By focusing on social impact, they can use their platforms to drive awareness and inspire action on issues leading to a better world, from environmental conservation to social justice.

2. Build Authentic Audience Connections

People are naturally drawn to those who show genuine concern for the world around them. Content creators focused on making a difference can forge stronger, more authentic connections with their audience, as they share a common goal of improving the world.

3. Long-Term Fulfilment

While fame and financial success can be fleeting, the fulfilment that comes from contributing to a greater good can provide lasting satisfaction. For influencers and creators, knowing they’ve made a tangible difference can be more rewarding than traditional measures of success.

4. Inspiring Others to Act

When influencers and content creators champion social causes, they contribute directly to these causes and inspire their followers to take action. This multiplier effect means that their impact on making the world a better place can be far-reaching.

5. Building a Legacy

Beyond current trends and viral content, focusing on social impact allows influencers and content creators to build a legacy that outlives their online presence. By being part of the solution to global challenges, they ensure that their influence has a lasting, positive imprint on the world.

6. Bonus Reason – Perhaps the Most Important…

By using your influence and voice you have the power to help save the planet. Sounds like a big goal? It is, and that’s why all of us need to invest some of our time in finding solutions and building stronger, more responsible communities.

Understanding Social Impact


When you think about social impact, you’re considering the significant effects of actions on a community.

Whether these actions are from individuals, businesses, or policies, they can substantially change societies and their environment.

The Sphere of Influence: Individuals to Global Communities

The way you, as an individual or global community, interact and impact society has a profound effect on the world.

Local volunteering can positively influence your immediate surroundings, while international initiatives can address global challenges such as climate change or gender equality.

The United Nations’ Sustainable Development Goals exemplify a global effort to combat poverty, inequality, and environmental degradation.

Social Impact in Business and Organisations

Companies and organisations play a crucial role in driving social change.

Through corporate social responsibility (CSR) and sustainable business practices, businesses advocate for quality education, create decent work and economic growth, and promote affordable and clean energy.

They also foster innovation and infrastructure growth, leading to sustainable cities and communities.

Key Terms and Concepts in Social Impact

In the realm of social impact, certain terms and concepts stand out:

  • Social Enterprise: Businesses that prioritise social and environmental goals alongside profit.
  • Social Entrepreneurs: Individuals who develop solutions for social issues, driving essential change.
  • Measuring Social Impact: The process of assessing the effects of an activity on the social fabric of the community and the well-being of individuals and families.

When considering the sustainable development of any venture, it’s vital to contemplate the influence it will have on reducing inequality, sustaining life on land and below water, and ensuring peace, justice, and strong institutions.

By achieving these goals, societies progress closer towards zero hunger and a more equitable world with clean water and sanitation for all.

10 Big Ways People Are Making the World Better through Social Impact

  1. Racial Justice: This is about ensuring everyone, regardless of skin colour, is treated fairly and has the same chances in life.
  2. Economic Inequality: This means working to close the gap between rich and poor people, so everyone can have a good life and not just a few.
  3. Climate Action: This is about taking care of our planet by fighting pollution and climate change, so we can all have clean air and a safe place to live.
  4. Gender Equality: This focuses on giving girls and boys the same rights and opportunities, whether it’s in school, work, or at home.
  5. Healthcare Access: This area is all about making sure that every person can see a doctor and get medicine when they’re sick, no matter where they live or how much money they have.
  6. Education for All: This means fighting so that every kid can go to school and learn, because education is a key that can open many doors.
  7. LGBTQI+ Rights: This is about making sure that people who love someone of the same gender, or feel different about the gender they were assigned at birth, are treated with respect and have the same rights as everyone else.
  8. Clean Water and Sanitation: This involves ensuring people everywhere have clean water to drink and safe places to go to the bathroom, which keeps everyone healthy.
  9. Animal Welfare: This is about taking care of animals and making sure they’re safe and happy, whether they’re pets, farm animals, or wild creatures.
  10. Peace and Justice: This area focuses on reducing violence and ensuring that laws are fair so people can live peacefully and safely.

How do influencers impact society?

Influencers have become vital to social media culture, affecting buying decisions and shaping opinions.

Influencer Marketing and the Power of Storytelling

Influencers are skilled at crafting stories that resonate with you.

They often share personal experiences, triumphs, and setbacks, making them relatable.


Their storytelling is a powerful tool that captivates you and compels you to trust their opinions and recommendations.

By sharing their lives, influencers create a sense of intimacy and trust, which can heavily influence your perception of the products and lifestyles they endorse.

Their content is not just promotional; influencers educate and inform through their stories, teaching valuable skills like digital marketing or photography.

When influencers demonstrate these skills, you might find the confidence to try something new or pursue your passion. This knowledge exchange can help bridge skill gaps and foster financial independence among their followers, especially the younger generation.

However, the power of an influencer’s story can have mixed outcomes.

Some narratives set unrealistic beauty standards or promote quick-fix diets that don’t always tell the full story.

When you encounter such content, it often comes without the necessary disclaimers, potentially leading you down a harmful path.

Influencers should, therefore, exercise responsibility in the messages they craft, knowing the impact their stories can have on societal norms and individual wellbeing.

Storytelling by influencers shapes the societal narrative in significant ways.

Their approach to content creation can lead to a well-informed society but also necessitates a critical evaluation of the stories being told.

Assessing and Advancing Social Impact

Effectively assessing and propelling social impact requires clearly understanding the desired outcomes and the paths to achieve them.

Your efforts in measurement and improvement are crucial for making significant strides in areas like equality, healthcare, and education.

Strategies for Measurement and Improvement

To accurately measure social impact, you must establish metrics that reflect the positive changes you aim to create.

Social Impact Assessment is a methodological framework that can guide you in this task, considering the social implications of your projects or services.

For example, if you’re focusing on providing clean water, the number of people accessing it is a tangible metric.

Research has consistently shown that improving education and healthcare services directly enhances community well-being. Hence, these areas might be your measurement focus.

Always aim for sustainable strategies that can be integrated into mainstream operations to ensure ongoing success.

By investing in social impact measurement tools, your approach to understanding and assessing the effectiveness of your interventions becomes robust and data-driven, aligning with social development goals.

Exploring various approaches, be it qualitative narratives or quantitative data, can illuminate your work’s direct benefits and indirect ripple effects.

Challenges and Solutions in Social Impact Work

No significant endeavour comes without its challenges.

Inequality, social injustice, and complexities within administrations can impede progress.

Yet, solutions can be crafted for every challenge by first acknowledging and then addressing these issues with innovative strategies.

A thorough social impact assessment should identify areas where inequality exists, allowing you to refine your operations and redirect efforts where needed most.

One of the key solutions lies in embracing diversity and inclusion in your stakeholder engagement process.

Listening to a broad range of voices can help address social needs undiscovered by a more homogenous group.

Additionally, reforming your supply chain to serve social needs better can significantly reduce pollution and promote equality.

Bringing About Change Through Partnership and Innovation

Partnerships and social innovation are the engines of progress in social impact work.

You won’t generate substantial changes alone.

Engaging with philanthropy foundations, social impact investors, and other key stakeholders can multiply the effectiveness of your investments.

Look to build relationships with changemakers, like those inspired by Bill Drayton, who advocate for systemic change to address complex social issues.

Embracing partnerships fosters innovation and ensures a diverse range of skills and resources are mobilised to meet common goals.

Your role in advocating for social change can, therefore, be amplified through strategic alliances, embedding positive practices into each layer of your organisation’s fabric.

Frequently Asked Questions

In this section, you’ll find answers to common questions about social impact in today’s society.

What are the core aspects of social impact in contemporary society?

Social impact in contemporary society is shaped by factors such as sustainable practices and the long-term benefits businesses and organisations provide to the community. It also encompasses innovation and proactive problem-solving for social challenges.

How does the social impact of businesses influence wider community well-being?

Businesses with a focus on social impact play a vital role in enhancing community well-being by addressing socio-economic needs and creating opportunities for local development. Their contributions can range from creating jobs to supporting community projects that improve education and health.

In what ways can social impact be assessed and measured effectively?

Effective assessment and measurement of social impact involve examining the outcomes of prosocial behaviour and the benefits enjoyed by intended targets and the wider community. Approaches can include qualitative assessments and quantifiable metrics, which are detailed in academic discussions such as those found on SAGE Publications.

Can you identify some examples of significant positive social impacts?

Significant positive social impacts are often seen in educational advancements, public health improvements, and increased community engagement. Programmes that support individuals facing socio-economic challenges or initiatives that foster environmental stewardship are also key examples.

What constitutes a negative social impact, and how can it be mitigated?

Negative social impact may arise from actions that harmfully affect community health, welfare, or the environment. Mitigation can be achieved through regulatory frameworks, community consultation, and by businesses adopting ethical practices that prevent exploitation or environmental degradation.

Why is understanding and prioritising social impact crucial in today’s world?

Understanding and prioritising social impact is crucial as it guides responsible decision-making in businesses and institutions that aim for a sustainable future.
It ensures that growth and development benefit not just economies but also people and the environment.

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By Matt
I'm the Creative Director at Bona Parle. I'm also a freelance portrait and headshot photographer, award-winning filmmaker, film Colourist and a multi-award winning LGBTQ+ human rights campaigner. For part of my week I lead a successful UK-based charity that brings families closer to together.