12 Important Social Media Trends Content Creators Need To Know in 2024

Stay on top of the latest social media trends. We feature 12 of the most important.

Matt By Matt
20 Min Read

Social Media trends will never slow down. Working in fast evolving, always changing social media it’s vital to stay on top of the latest trends that can fundamentally reshape and optimise our content creation strategies.

Last year AI technology became huge – and has introduced a tapestry of fresh trends that content creators need to be acutely aware of to maintain relevancy and engagement. Adopting these trends early on ensures we can pivot to align with current audience preferences and platform algorithms.

The integration of artificial intelligence into social media management and content creation is just one example that’s already redefining how we interact with our followers. As we build deeper connections with our audiences, personalisation has taken a front seat, compelling creators to deliver highly tailored content.

Meanwhile, the platform algorithms, which change seemingly every day, are spotlighting the importance of optimising content for discovery, pushing creators to think beyond the simple creation process and consider the intricacies of distribution and search-ability within and outside of each social platform.

Artificial intelligence and personalisation are leading the charge in revolutionising social media content strategies.

Short-Form Video Will Need to Evolve

This year, as content creators, there is a significant shift in the landscape of social media engagement. The largest video short platforms such TikTok and Instagram Reels has made short-form video is not just a trend but a staple of our digital expression.

Key strategies:

  • Innovative Storytelling
    Audiences crave unique stories. We must craft narratives in our short-form videos that resonate and stick with viewers, even after a brief interaction.
  • Authenticity
    Amid the sea of content, authenticity will always win in the long term. Our videos should project a sense of genuineness, allowing us to forge stronger connections with our audience. Users are becoming more aware of fake content and there is a growing trend for disingenuous to be out of favour.

Below outlines how short-form video content needs to evolve:

AspectEvolution Strategy
DurationFine-tune to optimal length for engagement
QualityInvest in higher production values
NarrativeDevelop more compelling storytelling techniques

The evolution of short-form video is not just about standing out; it’s about creating a lasting impact that transcends the fleeting nature of social feeds. We need to engage with our audiences on a deeper level, encouraging them to stay, interact, and remember.

Only by adapting and refining our approach will we continue to thrive in the ever-changing landscape of social media. Bystanders will be left behind.

The Return of Long-Form Content

We’ve increasingly observed a clear resurgence in the appreciation for long-form content on platforms like YouTube. This trend marks a notable shift from the short, snappy video snippets that dominated our feeds over the past few years.

We understand that curating more substantial pieces allows us to delve deeper into topics, provide nuanced perspectives, and build stronger connections with our audiences. It’s not just the content that is longer; it’s the value that is richer. Here’s how we’re adapting:

 

  • Commitment to Quality:
    With longer videos, the emphasis on quality has never been higher. We focus on creating comprehensive and engaging content that holds viewers’ interest.
  • SEO Optimisation:Content strategies now integrate SEO practices to ensure our long-form videos are discoverable, which is crucial given their depth and detail.

  • Viewer Engagement: Long-form video is a playground for interaction. We’re leveraging this by encouraging comments, discussions, and shares, deepening community engagement.
  • Narrative Storytelling: Our long-form content is embracing the art of storytelling. We’re not just presenting information; we’re crafting stories that resonate on a personal level.

Here’s how we layout our approach for long-form content creation:

  1. Identify the Core Message: We pinpoint the central idea to keep the content focused.

  2. Develop a Structured Outline: We draft a clear outline to ensure the content flows logically.
  3. Engagement Points: We strategically place queries and prompts throughout our videos to maintain viewer involvement.
  4. High-Quality Production: We invest in better production quality for visual and auditory enhancements.
  5. SEO Integration: We use relevant keywords and descriptions for better discoverability.
  6. Analytics: We closely monitor performance metrics to understand engagement and refine our strategy accordingly.

By understanding the nuances of long-form content, we’re better equipped to meet our audience’s evolving preferences.

As content creators, we’re witnessing a fascinating shift where nostalgic and retro trends are captivating audiences. Particularly, Gen Z’s embrace of ’90s and Y2K fashion signifies a yearning for the past. This includes everything from crop tops and baggy jeans to chunky trainers.

Key Points:

  • 1980s and 1990s Aesthetics: We’re seeing a resurgence of interest in vintage styles. Social media platforms are teeming with throwback references and aesthetics harking back to the eclectic styles of the ’80s and ’90s.
  • Retro: Content that conjures up retro feelings often sees high engagement. Think polaroid-style filters or video editing that mimics old-school VHS tapes.
  • Gen Z Resurgence:

    • Neon brights
    • Chunky trainers
    • Denim on denim looks
    • Nostalgic band tees
  • Eclectic Grandpa Style:

    • Cardigans
    • Knit vests
    • Retro glasses

Tapping into this nostalgic wave is key for content creators. Blend a contemporary twist into the retro aesthetic that resonates with both Gen Z and older demographics, creating content that serves as a bridge across generations. Not only does this approach honour the trends of the past, but it also keeps our content fresh and relevant.

More AI Integrations

AI integrations stand at the forefront, set to significantly influence content creation in 2024. This year is poised for a remarkable confluence of AI and human creativity.

  1. Generative AI:

    • AI tools now offer content suggestions and automated caption writing capabilities.
    • Generative AI is emerging as a critical aid in crafting narratives that resonate with audiences.
  2. AI-Driven Analysis:

    • Tools powered by AI provide insights into trending topics and audience preferences.
  3. Creative Development:

    • AI accelerates the creative process by generating templates and graphics.
  4. Content Personalisation:

     

    • AI algorithms aid in personalising content to cater to individual user preferences.
  5. AI and Authenticity:

    • Amid advancements, the push for original content remains. AI enhances but doesn’t replace the unique human touch.

Deeper Niches and Personalisation

Social SEO and Platform Competition

There’s a significant shift in the interplay between social media and search engines like Google. It’s important to optimise our content for ‘Social SEO’ to stand out in a competitive digital landscape.

What is Social SEO?
Social SEO refers to the optimisation of social media content to achieve higher visibility and ranking on social platforms themselves, and to a degree, on traditional search engines.

How Google Factors In
Google has started to index social media posts on a much deeper semantic level, making them searchable, which implies that our content on these platforms can impact our overall SEO performance. Carefully crafted social media posts with the right keywords can now aid in enhancing our Google search presence.

Why Competition is Fierce
As platforms vie for user attention, their algorithms favour distinctive content strategies:

  • Higher Quality Content: Posts that provide value and engagement are prioritised.
  • Timely Interactions: Quick responses to comments and messages can improve visibility.

Here is an overview of strategies to enhance Social SEO in our current competitive sphere:

StrategyDescription
Optimising ProfilesEnsure all social profiles include relevant keywords and complete information.
Engaging ContentCreate posts that encourage interaction to boost rankings within social platforms.
Cross-PromotionShare content across multiple platforms to amplify reach and drive traffic.
Monitoring AnalyticsUse platform insights to adjust strategies for better engagement and SEO results.

By adeptly navigating these dynamics, we can elevate our presence both on social platforms and in traditional search results, driving meaningful competition and efficiently reaching our desired audience.

Better Monetisation Opportunities for Content Creators

This year is already seeing a growing selection of monetisation opportunities for content creators. The digital space is ripe with avenues that allow for creative individuals to not only showcase their talents but also secure a significant revenue. Below is a breakdown of some of the most promising opportunities this year:

  • TikTok Shop: Embracing the shift towards in-app shopping experiences, TikTok Shop presents an innovative platform for creators to sell products directly on TikTok. It’s becoming a go-to destination for social commerce.
  • Brand Partnerships: The stability and mutual benefit of brand partnerships continue to thrive. Such collaborations allow us to maintain creative freedom while tapping into the brands’ audience and resources.
  • Diverse Income Streams: We’ve seen our peers diversify their income through various channels, from subscription services like Patreon to direct support functionalities like “Super Follows”. It’s crucial to not rely on a single source of income.

  • Creator Platforms: Platforms are increasingly rolling out creator-focused features. For example, Instagram has introduced Badges and IGTV ads, and YouTube continues to expand its Super Chat feature.

Here’s a quick glance at these opportunities:

PlatformOpportunityBenefit to Creators
TikTok ShopIn-app commerceDirect sales channel, increased engagement
Brand PartnershipsCollaborative promotionsAccess to larger audiences, creative support, financial gain
Subscription ServicesExclusive content accessRecurring revenue, a closer connection to the audience
Creator FeaturesPlatform-specific toolsNew forms of interaction, additional income streams

Embracing these opportunities with strategy and an understanding of the creator economy lays a foundation for a sustainable creative career in our digital age.

The Role of Emerging Challenger Networks

With X (formerly Twitter) on the decline, there’s a significant transition with the rise of new social media platforms like Mastodon, and Discord, attracting users who seek a different engagement experience. These networks are shaping the social landscape and necessitating a strategic shift for content creators.

Network Characteristics

  • Decentralised Control: Unlike traditional social media, networks like Mastodon operate on various independent servers, fostering diverse communities.
  • Privacy Focus: Users migrate towards these platforms for improved privacy controls and less intrusive advertising.

Content Creator Implications

  • Engagement: We must tap into niche audiences and foster deeper connections, as engagement on emerging networks often feels more personal and community-oriented.
  • Diverse Strategies: Our content strategies should be adaptable, resonating with the ethos of each unique network.

Adaptation to New Networks

  • Learning Curve: We must not be put off by the uniqueness of each platform, investing time to understand the distinct algorithms and user behaviours.
  • Tailored Content: Each network’s format, like Mastodon’s “toots,” requires us to craft messages that align with the platform’s conventions.

Community Building

  • Bold and authentic content helps us stand out, encouraging organic growth and loyalty in decentralised spaces.

For content creators, embracing these emerging networks is not just about staying relevant — it’s about pioneering new forms of digital connection. We’re excited to see how these platforms evolve and how we can best leverage their potential.

Predictive Analytics in Content Creation

We now live in an era where data drives our decision-making in content production. With predictive analytics, we harness the power of data to foresee audience behaviour and content performance. Predictive analytics blends historical data and machine learning to help us make informed choices about what content to create.

Here’s how it’s shaping our world:

  • Keyword Research: Utilises statistics to forecast which topics will trend. By analysing search data, we can identify the phrases and questions our audience will likely use in the future.
  • Content Personalisation: Predictive models use audience data to suggest content tailored to individual preferences, increasing the potential for engagement.
  • Performance Forecasting: We can estimate how a piece of content is likely to perform, using metrics from similar past content.

Utilising Predictive Analytics

StepAction
1Gather historical engagement and performance data.
2Apply machine learning to identify patterns.
3Use these insights to drive keyword selection and content themes.
4Analyse predictions to shape future content strategy.

By implementing predictive analytics, we, as content creators within the marketing industry, are able to stay ahead of trends and better satisfy our audience’s needs, ensuring our place in a competitive digital landscape. Predictive analytics is more than a buzzword; it’s a strategic tool, empowering us to lead rather than follow in content creation.

Consumers Tired of Disingenuous Content

There’s a marked shift in consumer sentiment towards social media influencers. Users are increasingly weary of insincere paid content, leading to a notable quest for honesty online. This evolution aligns with the deinfluencing movement, where individuals encourage others to step back from the compulsive purchase of promoted goods.

A concern among our audience is the authenticity of influencer marketing. With nearly 18.2 million posts on Instagram flagging up as sponsored, there’s a collective eye-roll at the overabundance of adverts. People are distancing themselves from what they deem to be inauthentic engagements. This aversion is driving the deinfluencing trend, where truthfulness is becoming the preferred currency online.

  • Consumer Trust: Trust is eroding, as audiences question the sincerity of influencers who seem to advocate for products without a genuine endorsement. This has resulted in two-in-five Brits expressing scepticism over the credibility of such promotions.
  • Pressure on Influencers: Influencers themselves face the pressure to adhere to a certain image, which often leads to burnout and a disconnection from their true selves. Micro-influencers are now stepping into the limelight, favouring real connections over vast followings.

Our emphasis should be on fostering a culture of transparent communication. As an audience, we crave genuine interaction without being bombarded by ads. It’s crucial for businesses and creators alike to recognise and respect this shift, moving away from the contrived perfection of the past, to a more authentic dialogue with users.

Moving ahead, there must also be a focus on sustainability and meaningful engagement. This resonates with us as we’ve noted an uptick in conversations regarding mindful consumption and ethical practices. In an online space saturated with unrealistic lifestyles, we’re advocating for a more balanced, sustainable approach.

As we navigate the ever-evolving landscape of social media, certain trends stand out for 2024. We’ve identified key movements that content creators should be aware of to stay ahead:

  • Niche Networks: The rise of platforms like Mastodon showcases a movement towards niche networks. Creators can harness these spaces to target more specific demographics, ensuring a tightly knit community and tailored content.
  • Audience Growth Through Personalisation: Content personalisation is paramount for audience growth. By leveraging data and user behaviour, we can deliver content that resonates on a personal level, driving engagement.
  • Algorithm Know-How: Understanding the intricacies of social media algorithms remains crucial. We must continue our keyword research, using statistics to inform our strategies and ensure visibility within our desired networks.
  • Marketing Industry Adaptations:

    • Authenticity: Audiences crave genuine interactions, steering the marketing industry towards more authentic, trust-building content.
    • AI Integration: Tools like ChatGPT are transforming content creation, requiring us to balance AI-generated content with human touch.
  • Demographics and Diversity: A broader understanding of our audience’s demographics helps in creating more inclusive content, reflecting diverse voices and experiences.

Here’s a snapshot of what we’re seeing:

  • Trend | Action
  • Niche Networks | Emphasise community building
  • Personalisation | Leverage analytics for custom content
  • Algorithm | Prioritise keyword optimisation
  • Authenticity | Connect genuinely with audiences
  • AI Integration | Blend AI with human creativity
  • Diversity | Cultivate content inclusivity

With AI there never has been a more exciting time since the start of the Dot Com boom. We’re on the cusp of an exciting era, where adapting to these emergent trends is not just beneficial but necessary to thrive in the dynamic realm of social media.

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By Matt
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I'm the Creative Director at Bona Parle. I'm also a freelance portrait and headshot photographer, award-winning filmmaker, film Colourist and a multi-award winning LGBTQ+ human rights campaigner. For part of my week I lead a successful UK-based charity that brings families closer to together.